History

Founded on principle

We believed in creating a company that was about more than the bottom line. So in 2012, we started on a mission to provide and promote the best products and practices in horticulture and environmental sustainability one consumer at a time. We are continuously looking to push the research of the benefits of healthy soil.

Truth

We are guided by what is good and real.


As a small businessperson, you have no greater leverage than the truth.  

-John Greenleaf Whittier 

Action

Our calling is to educate and leave our community with the tools to do good. 


Don’t judge each day by the harvest you reap but by the seeds that you plant. 

-Robert Louis Stevenson